
ABOUT THATLINCOLNLIFE.COM
ThatLincolnLife.com was created for the members of the Lincoln University Family to have a dedicated site in which they can access a collection of carefully curated Lincoln University items and apparel.
ThatLincolnLife.com is about representing and highlighting the lessons of excellence that were shared with us while we all attended the Very First HBCU. ThatLincolnLife.com is a testament to the “Life” we all lived when we called Lincoln University Home.
ThatLincolnLife.com is about invoking all the great emotions and experiences you shared with your friends while in attendance at the one and only Lincoln University of Pennsylvania.
ThatLincolnLife.com is about representing and highlighting the lessons of excellence that were shared with us while we all attended the Very First HBCU.
ThatLincolnLife.com is about letting the world know who the Original Architect of Higher Education is for African Americans and the Diaspora began on the campus of Lincoln University.
ThatLincolnLife.com is about giving back to our Alma Mater and we are doing this via the Dr. H.A. Farrell Award.
ThatLincolnLife.com affirms that Lincoln University of Pennsylvania is the “Grand Architect” of Higher Education for African Americans. ThatLincolnLife.com affirms that Lincoln University is the Original HBCU. ThatLincolnLife.com affirms that Lincoln University of Pennsylvania has produced and continues to produce over 162 Generations of African American Excellence.
Hail! Hail! Lincoln -
162 Generations of Lincoln Excellence.
Lincoln made. Lincoln proud.
That Lincoln Life was born from a simple truth: once Lincoln gets in you, it never leaves.
We're alumni of Lincoln University of Pennsylvania — the first degree-granting Historically Black College or University in the United States. Founded in 1854 as Ashmun Institute and renamed in 1866 in honor of President Abraham Lincoln, our alma mater has spent more than 170 years shaping leaders, scholars, and changemakers.[1][2] That's a legacy worth wearing.
This brand is our love letter to The Yard. To the dorms where lifelong friendships were made. To Homecomings that feel like family reunions. To every Lion who carries Orange & Blue in their heart long after graduation.
What we make
We design premium apparel for the existing and extended family of Lincoln University — hoodies, tees, crewnecks, and a growing line of premium embroidered gear. Whether you're a current student on campus, an alum across the country, or family showing love, we've got something to help you rep your pride.
Every piece is made with care, in the colors we bled for, with the heritage we'll never forget.
Why it matters
Lincoln University isn't just where we went to school — it's part of who we are. As the nation's first degree-granting HBCU, Lincoln helped write the story of Black higher education in America.[1] Its graduates include Thurgood Marshall, Langston Hughes, and the founding leaders of Ghana and Nigeria.[2] When you wear That Lincoln Life, you're not just wearing a logo. You're carrying that history forward.
Welcome to the family.
Lincoln made. Lincoln proud.
Sources
- Lincoln University, “History.” lincoln.edu/about/history
- HISTORY.com, “First HBCU, Lincoln University, chartered.” history.com

