About Us
Lincoln made. Lincoln proud.
That Lincoln Life was born from a simple truth: once Lincoln gets in you, it never leaves.
We're alumni of Lincoln University of Pennsylvania — the first degree-granting Historically Black College or University in the United States. Founded in 1854 as Ashmun Institute and renamed in 1866 in honor of President Abraham Lincoln, our alma mater has spent more than 170 years shaping leaders, scholars, and changemakers.[1][2] That's a legacy worth wearing.
This brand is our love letter to The Yard. To the dorms where lifelong friendships were made. To Homecomings that feel like family reunions. To every Lion who carries Orange & Blue in their heart long after graduation.
What we make
We design premium apparel for the existing and extended family of Lincoln University — hoodies, tees, crewnecks, and a growing line of premium embroidered gear. Whether you're a current student on campus, an alum across the country, or family showing love, we've got something to help you rep your pride.
Every piece is made with care, in the colors we bled for, with the heritage we'll never forget.
Why it matters
Lincoln University isn't just where we went to school — it's part of who we are. As the nation's first degree-granting HBCU, Lincoln helped write the story of Black higher education in America.[1] Its graduates include Thurgood Marshall, Langston Hughes, and the founding leaders of Ghana and Nigeria.[2] When you wear That Lincoln Life, you're not just wearing a logo. You're carrying that history forward.
Welcome to the family.
Lincoln made. Lincoln proud.
Sources
- Lincoln University, “History.” lincoln.edu/about/history
- HISTORY.com, “First HBCU, Lincoln University, chartered.” history.com